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Market Size Estimation Cheatsheet

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Market Size Estimation Cheatsheet

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  • TAM (Total Addressable Market): The whole pie. The total market demand for your product or service.
  • SAM (Serviceable Available Market): A smaller piece of the pie. The segment of TAM that you can reach based on geographic location and serviceability.
  • SOM (Serviceable Obtainable Market): The smallest slice of the pie. The portion of SAM that you can realistically capture given your business’s resources and competition.
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